Caspar Berry - Keynote Speaker

Caspar Berry

The APMP UK is delighted to welcome Caspar Berry as a keynote speaker to this year’s conference. An expert poker player, Caspar brings his understanding and experience of what it takes win at the gaming table to the world of business.

Success at poker depends on a precise understanding of both risk and psychology – and an ability to put the winning strategy into effect when under severe pressure. Such skills could hardly be more relevant to bid teams operating in today’s business environment.

Perfectly supporting this year’s theme of ‘Capture Strategy - the Moves to Win’, Casper‘s presentation will provide conference participants with practical insights to assist bid decision-making. He will address the cause of risk aversion among humans and answer the question: why we are reluctant to embrace short term failures for long term gain? He will enable participants to turn their own natural risk aversion into a motivational tool to achieve better long term results. Using poker as a backdrop, this will be a fun and highly engaging presentation that will appeal to all



  • Managing Risk
  • Motivation
  • Innovation and Persuasion
  • Fundamentals of Risk
  • Decision Making in poker, Business
A recent attendee remarked: “Brilliant, intelligent messages delivered with passion and knowledge. The best talk from an outside speaker I have ever seen.” - Corporate Marketing and Communication Director, Nestle